When we shop in our local neighborhoods we are supporting the communities we live in and benefit from. By shopping on main street instead of buying on Amazon we are generating sales tax revenue for our city, creating local jobs which are often held by women, infusing our downtown with diversity, character & community.
Gen C is a powerful new force in consumer culture. It's a term we use to describe people who care deeply about creation, curation, connection, community and carbon footprint. It's not an age group; it's an attitude and mindset defined by key characteristics.
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