We desperately needed more space and somewhere to park our new 24-foot pop-up-shop trailer. I was nervous about signing a lease, but Jill's confidence was calming. She found our future warehouse space nestled near the Arlington airport.
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Every event we did we found more momentum around this customized hat experience. Hats were selling as fast as we could source, reshape, trim, and place out for sale.
The next logical step was investing in wooden hat blocks, liquid starch, and books about the hat-making trade. We started deconstructing vintage fur felt hats, washing the felt, re-blocking to larger sizes, hand sewing in new calfskin sweatbands and new satin liners.
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Once again we are pivoting at FFV+H. This “global crisis” has us evaluating how we do business virtually by bringing the co-designing process to our website, blogging our story, building our Love Note subscribers and launching our new vlog. "The Good News".
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Believing in yourself is the first secret to success
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The Small Business Revolution (SBR) personally influenced Jill & I in our business operations. We went from an online store, to a pop up shop, to a downtown Arlington Storefront.
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It's funny how life unfolds, at the age of 21 I wrote a business plan to open a "buffalo exchange" concept clothing boutique with a friend of mine from high school.
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