QUESTIONS & ANSWERS TO EVERYDAY CONVERSATIONS IN THE STORE
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The day he thought to gift us this box, FFV had never bought or sold a single belt buckle. Since then we have bought and sold close to 600 buckles.
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Perfection paralyzes, keeps us from starting a project or shipping finished work. I’ve been clean of perfection and self-criticism for 5 years. Within these 5 years, I have watched my business exponentially grow because I finally got out of my own way.
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Over the course of hundreds of hours, thousands of hours, we grew as individuals, we grew as a couple, and we grew our business. Our time on the road was raw and it was rough but it was rich in life’s lessons.
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Dreaming about being a business owner and actually being one, are two different realities.
Recently, I asked her what she learned from our time spent on the road from 2016-2019 and she responded:
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When we shop in our local neighborhoods we are supporting the communities we live in and benefit from. By shopping on main street instead of buying on Amazon we are generating sales tax revenue for our city, creating local jobs which are often held by women, infusing our downtown with diversity, character & community.
What stories are you telling yourself? What stories are you telling others? How long have you been telling yourself these stories? The stories we tell ourselves create our narrative and shapes our future.
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Every event we did we found more momentum around this customized hat experience. Hats were selling as fast as we could source, reshape, trim, and place out for sale.
The next logical step was investing in wooden hat blocks, liquid starch, and books about the hat-making trade. We started deconstructing vintage fur felt hats, washing the felt, re-blocking to larger sizes, hand sewing in new calfskin sweatbands and new satin liners.
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FFV+H is a generous hustle. We are building something to last. We are creating a slow fashion movement. We are dedicated to educating the public around slow fashion, fast fashion and supporting our local economy.
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Why have we always been ok with the vintage fur industry? We certainly don't condone the killing of animals, nor do we support the new fur industry, nor do support factory farming for food production. But when it has come to buying, wearing and selling very vintage furs we have not blinked - and still don’t.
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I remember being struck by her beauty, felt shy when she smiled, and intrigued by her mysterious quietness. To make the story even more dramatic I met her in the company of my boyfriend of 4+ years. ⠀⠀
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We spent every weekend together until college; dating best friends, going to dances, sneaking out of the house, sneaking into the house, laying on the floor in front of the electric heater eating cereal at 3 in the morning. Then things changed . . .
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Gen C is a powerful new force in consumer culture. It's a term we use to describe people who care deeply about creation, curation, connection, community and carbon footprint. It's not an age group; it's an attitude and mindset defined by key characteristics.
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COVID-19 keeps giving us one thing: T-I-M-E
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Once again we are pivoting at FFV+H. This “global crisis” has us evaluating how we do business virtually by bringing the co-designing process to our website, blogging our story, building our Love Note subscribers and launching our new vlog. "The Good News".
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Looking back I realize how much we need community and how important it is to share our skill sets. I may have had the idea for a trailer, but my friends had the talent to build it.
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We knew we were in for a lot of work building our future POP-UP shop, but none of us had any idea how much work it would turn out to be.
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“It’s perfect, I’ll take it! Can you deliver?”
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Believing in yourself is the first secret to success
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Two models, hair & make-up artist, stylist, and photographer is my favorite sized team. This allows everyone to be busy. Having an extra model confirmed is good - More than once I’ve experienced models backing out last minute-It sucks.
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